Podcast Episode The Draft Mentality: How Skip Wilson Forecasts Advertising Success Before You Spend a Dime Skip Wilson Episode Notes Summary In this episode, Skip Wilson, founder of Draft Advertising, shares how to forecast advertising success before spending a dollar, the draft mentality, and the impact of AI on campaign planning and optimization. Learn practical […]
Podcast Episode AI Automation Meets SEO: Brian Hong’s Playbook for Capturing Demand You’re Already Missing RJON Robins Episode Notes Summary In this episode, Brian Hong shares insights on how AI automation is transforming digital marketing and SEO for local service businesses. Discover practical strategies to leverage AI, improve online visibility, and enhance customer engagement while
Podcast Episode Truth, Lies & Business Growth: How RJON Robins Helps Entrepreneurs Stop BSing Themselves – RJON Robins RJON Robins Episode Notes Summary In this episode, Jeffro interviews RJon Robins, CEO of How to Manage Enterprises, about his new business parable Truth, Lies, Mistakes or BS, co-written with GoGiver co-author John David Mann. RJon breaks
Podcast Episode AI-Powered SEO: How Farzad Rashidi Gets ChatGPT to Recommend Your Brand Farzad Rashidi Episode Notes Summary In this episode, Jeffro interviews Farzad Rashidi, founder of Respona, about how AI-powered search is reshaping SEO and online visibility. As tools like ChatGPT, Claude, and Perplexity become primary sources for recommendations, businesses must adapt to a
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Podcast Episode The AI Attorney: How Insurance Claim HQ Generates Leads with Artificial Intelligences Galen Hair Episode Notes Summary In this episode, Jeffro interviews Galen Hare, managing partner of Insurance Claim HQ, about how he’s leveraging AI to transform lead generation and operations in a traditionally slow-to-adopt legal industry. Galen explains how his firm uses
Podcast Episode The $50M Lesson: Why Most Service Businesses Are Fixing the Wrong Things Kevin D. St.Clergy Episode Notes Summary In this episode, Jeffro sits down with Kevin D. St.Clergy, serial entrepreneur and author of Beyond Blind Blaming, to discuss why many service businesses misdiagnose the real reason their growth slows. Kevin explains how business
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Podcast Episode The Multi-Service Model: Bobby Gibbons’ Blueprint for Dominating Florida Home Services Bobby Gibbons Episode Notes Summary In this episode, Jeffro sits down with Bobby Gibbons, founder of Enhance Home Solutions and Enhance H2O, to explore how rethinking the traditional home services model can create a better customer experience—and a more scalable business. Bobby
Podcast Episode Building a Trusted Brand Without Going Full Influencer Paige Velasquez Budde Episode Notes Summary In this conversation, Jeffro and Paige Velasquez-Budde discuss the critical importance of online visibility for service business leaders. They explore how executive visibility has become synonymous with credibility, the shifting expectations of consumers, particularly among younger generations, and the
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Podcast Episode How to Turn Everyday Stories into Clients on LinkedIn Collin Strachan Episode Notes Summary In this conversation, Colin Strachan shares insights on building a magnetic personal brand through storytelling, particularly on LinkedIn. He emphasizes that anyone can create engaging content by focusing on specific, relatable experiences rather than sensational stories. Colin introduces the
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Podcast Episode Reclaiming Your Attention: How Kira Shishkin Is Disrupting Media with AI-Powered News Kira Shishkin Episode Notes Summary In this conversation, Kira Shishkin discusses the evolving role of AI in the media landscape, highlighting both its potential benefits and the challenges it poses. She emphasizes the rapid adoption of AI by bad actors and
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