How Search Engine Optimization (SEO) Brings Clients Month after Month
SEO Helps Your Customers Find You When – and Where – They Need You.
Think of the satisfaction of moving from the 5th page of search results to the 1st in under a week! One of our clients had that happy experience. The website had never been optimized. We were able to address a few simple items and voila! Like magic.
Does your website use that SEO magic? If you’re not at or near the top of your search rankings you might not be noticed. There are jokes about hiding things where no one ever looks – on the 2nd page of Google search results! And if that’s where you are, your customers miss out on the value you provide.
It’s not an illusion – search engine optimization (SEO) makes you more visible without buying ads. It’s the marketing tool that elevates your search engine ranking. And investing in SEO pays for itself: SEO firm SEOmoz found 82.5% of their B2B clients got returns from that investment within one year – and many, like the client we mentioned, get it much faster!
SEO means that your business shows up when and where people are looking for you.
Help Your Customers Find you!
How to Put SEO to Work for You.
SEO harnesses search engine algorithms to increase your visibility – and your sales. An effective strategy puts you in the right place at the right time – when your customers search for your products and services.
Your SEO campaign starts with finding and using the right words and phrases on your website – the words and phrases your customers are likely to use when searching for your products and services. (For example, “web design orange county”)
Next, you need exciting content that supports your expertise and leads customers to know, like, and trust you. Create content with the key words and phrases that attract your customers to you.
An effective SEO campaign then goes on to position you as a leader in your field by helping build inbound links – also called backlinks. That’s when other websites link to yours and cite your content as a source. It strengthens credibility and helps to move you up the list in search results.
Finally, SEO is an ongoing process, not a one-time event. Search engine algorithms change over time, and new content is always needed. That process requires skill and commitment.