The HeyTony Playbook for Dominating Google and Social Media

Jeffro (00:01.52)
Welcome back to Digital Dominance. Now if you’ve ever scrolled past one of Matt Diamante’s Instagram videos and thought, wait, why isn’t anyone else explaining SEO like this? Well, you’re probably not alone. Matt has a way of making complex things feel simple, doable, and even kind of fun. He’s the founder of Hey Tony, a digital marketing agency that helps small businesses grow using SEO, social media and content strategy that actually works. With over 300,000 entrepreneurs following his advice online, Matt’s built a reputation for cutting through the noise.

and helping business owners get results without spending a fortune. So today we’re diving into how to future proof your marketing, rank higher in search and build an omnichannel presence that brings in leads while you sleep. Welcome to the show, Matt.

Matt Diamante (00:42.542)
Thank you for having me. That was quite the intro. I love it.

Jeffro (00:46.972)
I love giving people awesome intros, but it’s because you’ve done awesome things. So let’s kick things off with SEO because it’s still one of the most misunderstood tools in the small business marketing playbook.

Matt Diamante (00:51.64)
Thank you.

Yes.

Matt Diamante (01:00.684)
Yeah, absolutely. and just speaking of misunderstanding, a lot of business owners just assume I’m to put up a website and people are going to find my business. But realistically, if you don’t have the right keywords and content on your website, nobody’s going to find it. And I, that’s very broad. That’s very general. And I know you’re probably anybody listening is thinking, what the hell is this guy talking about? so as like, SEO search engine optimization. call it ranking on Google, right? If you want to rank on Google, there are certain things that you need to do. And there’s also the question of, it still relevant? Right. We’re in 2025 at this point. Go has Google seen his day. There’s a search GPT, there’s perplexity, there’s all these other large language models or AI as they’re also known. They all have search features. So is SEO really still even relevant?

Should I be learning this stuff? Should I be, you know, putting it on my website? Should I be having a Google business profile? The answer is yes. so I’m going to, like, I’m just going to talk. I’m going to keep talking unless you stop me.

Jeffro (02:13.755)
Well, I’ll jump in here and there. OK, so that’s a good backdrop, right? Obviously, there’s all these options, and we can get overwhelmed by them. And I agree. Yes, SEO is not going away. Maybe the question is, OK, do we need to also optimize for chat GPT now? How do I do that? These are some of the questions that are going to come up. Let’s start, though, with you’ve had videos in your course. You’ve taught a lot of people how to rank number one in Google with SEO. So what’s

Matt Diamante (02:17.708)
Yeah.

Jeffro (02:41.135)
What’s something that you see people usually getting wrong when it comes to SEO?

Matt Diamante (02:45.528)
So kind of, was alluding to it earlier is your people don’t use the keyword that they want to rank for. They don’t even use that on their page. That is the biggest mistake that I see. I audit websites every single day and people are like, why aren’t I ranking for, don’t know, doctor in Hamilton? And I’m like, well, you don’t use the words doctor and Hamilton anywhere on the page. Like that makes a lot of sense, but how do I rank for it? I’m like, use it on the page. so just to be a little bit more specific to give you actionable advice, it is using the like, let’s say doctor and Hamilton or let’s say walk in clinic, just to be a little bit more specific, walk in clinic Hamilton. If that is the keyword you’re trying to rank for, you would use that in your title tag and your meta description, which is the text that shows up on Google. The big blue text is the title tag and the meta description is a couple of sentences underneath. You want to make sure your keywords in both of those. And then it’s also on your website in the heading one tag, which is usually The text that you see closest to the top, the biggest text on the page typically is the heading one tag that tells search engines and people what the page is about. Right. If you get to a page and you just see a big picture and there’s nothing, there’s no text there. You’re like, well, what page is this? Right. So having text walk in clinic Hamilton at the like close to the top, people can see it as soon as they get to the page. That’s in your heading one tag that tells them what the page is about.

And then there’s often going to be, what we call heading two tags or subheading tags. And you want to include the keyword in there as well, because you’re probably going to say like, what are our walking clinic hours? Right. You want to include the keyword in there. So people know and search engines know that if somebody’s looking for a walking clinic that is open right now, are these guys open right now? Or are these guys, do they have the hours listed on their website? so you want to include the keyword there and then also in the content somewhere. Right. So we’ve talked about the title tag, meta description, the head and two different heading tags, but there’s a lot of, there’s paragraphs in the content, right? You want to include the keywords somewhere in those paragraphs, preferably in the first couple of paragraphs so that people know what the hell the page is about and what, what they’re reading. Um, and it could be something as simple as like our walk-in clinic in Hamilton has been around since 1979. Right. Yeah. So.

Jeffro (05:00.377)
Yeah.

Jeffro (05:06.734)
Right, just working it in there. But here’s another question to jump in here. Obviously, that makes logical sense, right? If I want to rank for a keyword or keyword phrase, I need to use it on the page. And that’s the way it’s always been done. Google scans all these pages and compiles it like, OK, this one talks about this a lot, so we should rank it that higher maybe. And then it’s got other factors and things. Obviously, it got smart enough to know when people were just keyword stuffing. So it’s not just whoever has the most uses of the phrase wins.

Matt Diamante (05:32.077)
Yeah.

Jeffro (05:34.893)
But the next evolution of that is with AI understanding the pages, is it really gonna be sitting there waiting? If I had a page that says I’m a physician in Hamilton, but someone typed doctor in Hamilton, is it gonna be like, you didn’t say doctor in Hamilton, right? It’s gotta get smart enough at some point to be like, okay, this is what the person wants, here you go. So how do we approach that, and do you think that’s even gonna happen?

Matt Diamante (05:58.918)
I think it’s, I think we give search engines and also AI a lot more credit than they probably deserve. you know, a lot of people are like, Google’s this big machine. It knows everything and all this stuff. Like, do you think, do you really think Google can keep track of like how many websites are like a billion websites, billions of websites out there? There is no way they can keep track of every single one of those websites and every single search that somebody makes that brings up one of those websites there’s no way that they can understand all of that content. Even, you know, chat GPT, for example, like when you’re, when you, if you look something up on chat GPT and you do the exact same search on Google, guess what the results look like? Pretty much the same, right? Like, do you really think chat GPT is, and all these, AI large language models are going to recrawl the entirety of the internet to figure out and then have their own search algorithm when Google has arguably the best search algorithm. And also if you disagree and you’re using Bing, they’re also grabbing Bing results. So basically if you can show up on Bing and Google and you know, on the top lists from different publications, whatever it is for best restaurants in the city or best contractors or best whatever, like your chances of ranking on these AI, what do we call, what are we even calling these right now? AI search engines.

Jeffro (07:24.001)
guess. AI platforms is the term. Yeah.

Matt Diamante (07:25.262)
AI platforms. Yeah. Like that is the way to show up currently in those platforms. And you also, one of things that we’ve been doing with our clients is at the very top of pieces of content. the whole, the whole goal of creating content is to help somebody, right? And you want to create content that is helpful. I know that might sound a little bit backwards, but you want to create helpful content so that the person reading it is taking something away and that they could easily find the information that they’re looking for in your content, right? If you have 10,000 words, it’s going to be a little bit difficult for them to find that information. If you have thousand words, it’ll probably be fairly easy, but you want to make sure you’re using like different heading tags and subheadings and pictures and videos and all this kind of stuff. But one of the things we’ve been doing recently is at the very top of a piece of content, right after the heading one tag will be like, here’s a too long, didn’t read like a TLDR version of this article. And it’s literally bullet points of like, if you read those bullet points, you understand the entire topic, right? But search engines want everything. At least that’s what Google has said. They want more information. They want you to write the best piece of content that’s ever been written about that topic.

Jeffro (08:37.216)
More authoritative, ultimate guide. Yeah.

Matt Diamante (08:39.766)
Yeah, exactly. But not people don’t want the ultimate God all the time. Sometimes you just want like, there’s three pizza places near me or three restaurants near me. There’s a pizza place, there’s a Chinese food place and Italian restaurant, which one do you want? Right? Choose one of those three.

Jeffro (08:56.107)
Yeah, do you think though that would affect the dwell time on a page, right? Because that could, people stay on the page, they just come get their answer and leave. That’s obviously a signal to Google as well, but it could be misinterpreted.

Matt Diamante (09:10.936)
Well, I think there’s, have to have something in place because if people are finding the answer to their question, like one, are they exiting that page right away or are they just, you know, they, are they keeping that page open or that tab open and then going somewhere else, or are they closing their browser and not like, I think the biggest signal is if they leave the page and then they go back to the search results to find a different page with more information or different.

Jeffro (09:36.043)
Right. Then it didn’t work.

Matt Diamante (09:39.81)
That’s what it didn’t work. But if they read that information, they’re like, okay, cool. This is it. They call you from the website to fill out the form. They buy your product or they just leave and don’t go to another website. I think those are all fine. yeah, fine. I think that’s fine.

Jeffro (09:53.76)
Okay, that makes sense. All right, so someone who might not have a big team or a budget, you know, we talked about all these SEO tools and tactics. What are the first one or two that you think people should focus on?

Matt Diamante (10:04.844)
man. So I’ve been playing around with chat GPT to do keyword research and tell me how to optimize a page. And I’m probably going to lose my job because I’m saying this right now, but it does a really good, it does really good work at coming up with what those main keywords are, as well as giving you some good optimization tips. Now they’re not exactly how I would optimize it, but that doesn’t mean that it’s not going to work.

It’s, you know, it’s worth trying some of that stuff out, not on every page on your website, but on, you know, test it on a couple of pages and see if it works. I did, I took the keywords that it gave me and I searched all of them in SEMrush, which is what I use in my agency. and I was like, which ones have the highest search volume? What’s the difficulty, all this kind of stuff, which chat GPT can’t really give you that information because it doesn’t have it. Right. It just guesses on what the keywords are. So I,

I looked at the keywords and I was like, holy shit, like I hit like the top five to 10 keywords for that topic.

Jeffro (11:04.374)
That’s impressive. I’ve been skeptical of doing keyword research in GBT for that reason, because I don’t think it has the actual stats and numbers here. So I don’t know. But interesting.

Matt Diamante (11:16.674)
I mean, maybe, maybe it does. Maybe it’s like somehow has a log into all these things and is crawling them, illegally, obviously. But, what I would say is still like have access to some kind of keyword research tool because you want to verify that people are using that exact keyword, or maybe it’s like a different, they’re using a different word or a variation of that word or that keyword and you want to hit that variation. So just as an example, one of the ones I was looking at was like, Walking clinic, Niagara, right? Like Niagara falls. So I type, I got all these keywords and then I’m not sure if it was walking clinic, Niagara, or if it was like Niagara walking clinic, it was one of those versions was like the number one. And the other one was like number five. Right now I know it’s like a little bit semantic and it’s like, okay, we took the word and put it at the beginning. And now it’s like a different keyword.

I mean, that’s still like, unfortunately that has an impact and you can’t rank for everything all the time, but, sometimes you want to go after the fifth or sixth place keyword. You don’t want to go after the top one because everybody’s going out for the top keyword. Right? Let’s say it gets 10,000 searches a month. Everybody wants those 10,000 searches to them. It’s going to be way more competitive. If you rank number one, one day, the next day, somebody’s going to do something and then they’re ranking number one, and then you’re fighting for that position. would much rather rank for the fifth or sixth keyword down that is a variation of that, that people are still using and it could be instead of 10,000, it could be 300 people using that. And one thing I ask business owners all the time, like, could you handle 300 new clients or patients or customers a month? And they’re like, no, that would ruin my business. wouldn’t have, I wouldn’t be able to take on all that work. Everybody would be disappointed because you know, the quality would be bad. And I’m like,

That’s an obviously if the 300 people are searching it, not everybody’s going to hire you. But just to illustrate the point, like we don’t need to go after the 10,000. Everybody’s doing that. Let’s let’s, you know, go after something that’s more realistic.

Jeffro (13:20.668)
it’s easier to win the smaller volume keyword because not as many people are going after it. Yeah, that makes total sense. So let’s talk about future proofing for a minute, because obviously SEO is a long-term strategy, so this could play into it, but what is future proofing or marketing look like for a service business?

Matt Diamante (13:40.196)
my God. that is a huge question. And there’s, there’s so many things you could do, but let’s, let’s first talk about like future proofing. Like that is to like, to keep your business existing in the next five to 10 years, despite the technological changes that are happening with how you market your services. Is that accurate?

Jeffro (13:43.568)
Yeah.

Jeffro (14:00.755)
Yeah, I’d say so.

Matt Diamante (14:02.232)
So, so with that in mind, like, like I want my business to be around in the next five to 10 years, 20, 30 years would be great. But what, what businesses need to do is realize that you can’t just depend on any one platform, right? Like if your business, for example, just depended on Instagram and you posting every single day, and then all of a sudden, you know, the algorithm changes and all of a sudden, Your posts are reaching as many people and they’re not even reaching your followers or reaching strangers, but your followers are the ones who are potential customers, you know, all this kind of stuff. Then all of a sudden you don’t have a business anymore because their algorithm changed. Right. Same thing with tick-tock. Same thing with Google actually. Right. Some people do some like sketchy, not so above board things when it comes to SEO or they’ll hire somebody from Fiverr or something and they’ll, they’ll make them rank temporarily, but in the longterm their rankings go down when algorithm updates happen. Anyways, all I’m trying to say is all of these things can impact your business on any day at any time. And you really have no way of controlling it, but there’s really only one way to future proof your business. is to either have reoccurring revenue, right? Get people signed up to some kind of subscription model to have an email list. So you have their contact information. And like for me, even like If Instagram for some reason closed my account, have 300,000 followers. I would be devastated. Yes. But would it ruin my business? No. Right. Because I’m on all these different platforms. I’m doing SEO. I have an email list, right? I people’s phone numbers. I can text them. I can call them. I can also run ads to grow my email list, which at the end of the day, if your business does one thing in terms of marketing, it is, it should be grow an email list.

Like that is the most important. That’s the most important thing. Like.

Jeffro (15:58.419)
because then you own it, regardless of what happens. Yeah.

Jeffro (16:03.943)
How do you get people from the social platforms into your email list? Let’s talk about that.

Matt Diamante (16:09.222)
it’s really easy. I just say something like, Hey, if you want my free SEO course, go to the link in the show notes and you can grab that and sign up for my email list. Right. so like that’s, sorry, I was just going to say, like, I do, I do post like that on social media, but I’m also running ads because I know that as much as I love everything that’s happening and business is really great right now, like

Jeffro (16:18.587)
Easy enough. How often do you actually email your list too? sorry, go ahead.

Matt Diamante (16:35.05)
I need to make sure that I’m filling that bucket up. And when I say filling the bucket, like I’m filling the funnel, I’m adding new people into it. I’m, helping more people. And ultimately, I’m going to make more money at the end of that. Sorry, what was your question?

Jeffro (16:50.553)
I was just going to ask how often do you email your list?

Matt Diamante (16:53.037)
Oh, I’ll have to do my email. Um, it really depends. So if I’m doing a sale, like if I’m selling a course or my membership or, know, something specific, I can send up to 10 emails in a week. I know that sounds crazy, but the, the conversion on that is wild. Anybody listening, if you have an email list and you are sending emails to, or sending emails to

Jeffro (17:06.034)
Okay, yeah. For promotion, it’s not terrible, yeah.

Matt Diamante (17:20.59)
don’t know why keep saying send an email. Sue, if you’re doing a campaign and you have a sale on the last day of your sale, send four emails, one in the morning saying sale and today one, you know, let’s say around noon, sales ending in 12 hours, whatever it is one at let’s say four o’clock sales is going to be done. this is your last chance. I’m not going to remind you again. And then like two hours before the sale is done, send another email saying like, actually, this is last time I’m to remind you because the sale ends in two hours, right? Get it before I’m never going to offer the sale again. Just that one day alone makes me more money than all the other days combined with the sale.

Jeffro (18:00.21)
Well, that’s because people love to wait till the last minute, right? And then you’ve got the urgency and the FOMO kick in over time, right? With all those emails like, no, I’m gonna miss, all fine. Like, here’s my credit card.

Matt Diamante (18:05.752)
Yeah.

Matt Diamante (18:10.126)
But I’ve like, I’ve worked with a ton of business who are businesses who are like, I don’t want to annoy my customers. I don’t want to, you know, what if people unsubscribe? I’m like, let them. If they’re like, they’re going to unsubscribe. If they’re annoyed that they signed up for an email newsletter where you’ve provided them with like, so much free information and free value and all this kind of stuff. If they’re going to get annoyed that you’re emailing them about a promotion too much and they unsubscribe, that’s fine. Let them unsubscribe. Other people are going to give you money.

Right?

Jeffro (18:41.744)
Yeah, no, I love that. So obviously we’re talking about an omnichannel strategy now, right? So we’ve got SEO and social media and email plus ads. Like those are all those things kind of working together in concert to assure that over time the funnel always remains full, regardless of, you know, if one of these goes down, okay, you might need to shift a little bit and… But you’re not screwed because you still have all this other stuff working for you.

Matt Diamante (18:59.586)
Yeah.

Matt Diamante (19:08.087)
Yeah.

Jeffro (19:09.65)
How does someone balance being everywhere with still getting stuff done in the business too?

Matt Diamante (19:17.32)
you’d be surprised at how quickly you can put out a lot of content that is like, it’s good content. I’m not going to say it’s great content, but it’ll be good content while running a business full time. And the thing is, when we are becoming entrepreneurs or like someone, know, there, you’re born an entrepreneur, but like when you start your business, you don’t realize how much of your actual work is going to be marketing that business. That’s like 50%.

Jeffro (19:43.793)
Yeah, that’s true.

Matt Diamante (19:45.418)
Of your job is marketing your business. If not a hundred percent eventually. Right. Like my job mostly in my business is like making videos, going on podcasts, creating YouTube content, writing blog posts, all that kind of stuff. Because I know I can drive people to the business. Like anybody can do the work. Right. I can train people how to do that to do the work. But, so when it comes to, let’s say a business owner.

It’s like, I don’t have time. I’m working in my business. I’m servicing clients. I’m doing all this kind of stuff. The easiest way to do it is, okay, I’ll, I’ll just, I’ll lay this out very simply. You’re just going to answer questions that your customers ask you or that you’ve heard or that you find on the internet. So for example, you know, somebody asked me like, okay, what are the,

Most important parts of SEO. If I only did those things and nothing else, what is going to get me results? So I would open up like my camera, my phone, you know, and just record myself saying, answering that question, like here are the five most important things that you can do to optimize your website, yada, yada, yada. I give personal details. give stories. I give case studies, all this kind of stuff.

And then I take that video. might be two minutes. It might be five minutes long. I’m not going to post this video, by the way. I’m to take that video. I’m going to use something to transcribe it. So you can use YouTube. It’ll do it for free. but there’s a lot of services that’ll do it. And if you actually just wanted to, you could just open up like a Google meets or a zoom and it’ll transcribe it right there for you. Then what I’m going to do is I’m going to take that transcription and I’m going to go into chat, GPT, and I’m going to say, Hey, chat, GPT.

Write me a blog post answering this question. Then I’ll paste the question that I just answered using my personal stories, expertise, case studies, client facts, whatever it is. And Chatuchiputu will write you really nice blog post, right? Make sure that it’s using that keyword, that question multiple times within that post in the places that I mentioned earlier. So then great, you have a blog post, you can edit it, make sure it’s factually accurate. And then from there,

Matt Diamante (22:03.362)
Go back into that same conversation. my God. Conversation with Chachi BT and say, okay, now I want, social content ideas, right? I want to make videos for this and give me five hooks that I can use for five ideas for videos. It’ll give you those five ideas. And then you say, cool. I like idea one. Give me five hooks for idea one. And then it’ll give you five hooks and you’re like, okay. So also by the way, everybody listening.

A hook is the first thing that you say in a video to hook the viewer into watching more of the video, right? To grab their attention. so get chat GPT to write you some hooks and you can adjust them, right? Nothing that chat GPT chat GPT does is final. Grab that hook and then say, Hey, okay. Write me the rest of a script. should be 30 seconds. It should be engaging, should be X, Y, and Z. And guys, it’s not going to be perfect, but you can grab that and

Jeffro (22:36.281)
their attention.

Matt Diamante (22:59.438)
take your phone, use the front facing camera. And this is how I’ve built three over 300,000 followers on Instagram with my phone and my front facing camera. And I’m answering questions. I’m using some kind of hook, right? And I don’t do this entire strategy that I just talked about every time because I’ve been doing this so long. I’m like, okay, I have an idea for a video. heard that question. I go through the process a lot quicker than me prompting JotGPT, but It’s a really great way to practice that exercise. So now all of a sudden you have a blog post that you can post on your website. You also have a piece of social content that you filmed on your phone and you can edit with like the Instagram edits app or in Instagram or in Tik TOK or in CapCut or in any of the other apps that are free that you, can edit. Yeah. So you can literally record and edit and publish for free.

Jeffro (23:49.517)
YouTube’s got one in beta too now.

Matt Diamante (23:57.356)
Right. So publish that stuff on social media and then do like, if you can publish a, or post a video every single day, you will see results a lot quicker. The secret is to when something is doing really well, just do more of that. Right. Look at where you were sitting, how you were talking, what that topic is, what the hook was, how long was the video. Right. Did you, did something happen in the background? Did somebody walk by with somebody wearing something goofy? Did you, did your voice crack?

You know what I mean? Just literally look at everything that you did in that video and try to experiment, right? Do a, do different versions of that video, like do different versions of that topic, all this stuff. and keep doing that and you’ll figure out something that really works for your business. Now, usually people will stop there and be like, cool, I’m doing all the organic stuff. But what I like to do is take a piece of content that’s performing really well organically.

Jeffro (24:31.513)
Experiment.

Matt Diamante (24:55.348)
And I will use that as an ad and I will like, I don’t know if this is the right term to say, or if it’s even correct, but I will carpet bomb a city with my ad, right? Like I’ll be like, cool. we’re going to target Hamilton. There’s half a million people live there, 15,000 businesses. So let’s just say I want to target 15,000 people in the city. That’s not going to cost me that much money, but I know that this piece of content forms really, really well. So it’ll probably be even cheaper for me to reach those 15,000 people than it would be if I was just running like a shitty piece of creative, right? And then you can…

Jeffro (25:32.303)
So you do all that work, you test it, and then yeah, you just amplify it with some money behind it, get in front of the right people.

Matt Diamante (25:37.152)
Exactly. so one thing I didn’t mention is once you film that piece of content, post it on Instagram. Sure. But also post that same piece of content on Tik TOK posts, same piece of content on LinkedIn on, my God, on threads, on Facebook. I’m just like trying to think of my grid on Snapchat, YouTube shorts. Thank you. That’s the one I was missing. blue sky, all this stuff posted on all the platforms that you can. And just doing that alone.

Jeffro (25:54.488)
YouTube shorts.

Matt Diamante (26:04.866)
Like I’ll just use Tik TOK for example. have like almost 60,000 followers on Tik TOK and I haven’t made anything net new for Tik TOK. It’s all the same content that I’m posting on all these channels. And if you do that, if you do a piece of content every single day for an entire year and you hit like the 200 views, right? Like that’s like usually like around the minimum you’re going to get on most of these platforms, 200 views of video. I don’t even know what that math is. 200 views of video times.

365, whatever that number is, it’s a massive number. That’s how many people you could reach for free, just with your social content, not even including SEO.

Jeffro (26:40.737)
Yeah. Well, and I think, you know, it used to be harder because you on the different platforms, they did things differently. And so you kind of had to tailor your content a little differently in order to reach people. Otherwise it wouldn’t perform. But now all the algorithms are kind of shifting to this creative first model, like the interest based, like, Hey, I think you’re going to like this. So I’m going to show it to you. And now you can just reuse the same stuff everywhere. And it’s going to do pretty well for the most part.

Matt Diamante (27:01.208)
Yeah.

Matt Diamante (27:06.312)
Well, here’s the craziest thing. Like I have a Snapchat account. I haven’t used it in years, but I posted a video there like legit, like two or three days ago. And I was like, it performed all right on Instagram. And so I just posted it there at the same time anyways, just to test it out. got like 18,000 views. I don’t have any followers on Snapchat. So I’m like, I just reached 18,000 people for free.

Like, did it do anything? I don’t know yet.

Jeffro (27:31.96)
Like, but the opportunity is huge. So like if you’re just sitting by on the sidelines and watching other people make content, like there’s no reason you can’t start doing the same thing. You won’t be good at first, which is fine, but you get unlimited attempts. You know, there’s no limit to how many at bats you can have and just keep remaking it until it works.

Matt Diamante (27:46.637)
Yeah.

Matt Diamante (27:50.734)
I’m glad that you said that because that’s like, that’s exactly what I did. Um, when I started posting on socials, like this is 2023. This is like just over two years ago at this point. I didn’t, I didn’t even know that IGTV was gone. I thought IGTV was still a thing. And people were like, what? Like my wife was like, what are you talking about? You want like, you want to post on Instagram? You don’t know what it’s called the reels now. I was like, oh yeah. Okay. That makes sense.

Jeffro (28:06.771)
Mm-hmm.

Matt Diamante (28:17.089)
And then like, had to learn all of that. So if you’ve already been using Instagram or Tik Tok, like you probably know more than I did when I was starting. And it’s literally just about taking swings, right? Every video is a swing and most of them are going to be misses, but how do you get better?

Jeffro (28:35.501)
Yeah, I love that. Well, Matt, this has been a great breakdown. I think it’s super helpful for anyone who’s trying to grow without over-complicating things. for those of you listening, you can connect with Matt and his agency, Hey Tony, using the links in the show notes. Go follow him on Instagram as well to watch his stuff. He’s got tools, resources, a course, know, and tons of practical advice that’s going to help you rank higher and grow smarter and all of that. So to wrap things up, Matt, here’s one last question for you. And you’ve kind of answered this in various ways, but

Matt Diamante (28:54.222)
Ha ha.

Jeffro (29:03.08)
If you had to rebuild your digital presence from scratch tomorrow, but only had 90 days to get the leads coming in, what would your playbook look like?

Matt Diamante (29:12.61)
I would do exclusively social media content. social media has the biggest potential and virality out of any platform, any kind of marketing you could do. Like everything else is like, I mean, social media is also slow growth, but everything else is truly slow growth unless you’re spending a lot of money and putting, you know, cash behind it. But social media, you have the biggest opportunity to reach the most amount of people in the shortest amount of time.

Jeffro (29:16.01)
No SEO, social media, right?

Jeffro (29:43.468)
Love it. Well, thanks again for being here, Matt. Thank you all for listening. If you enjoyed this episode, please leave a review and share it with another business owner. That’s all for now. We’ll see you next time. Thanks again, Matt.

Matt Diamante (29:53.614)
Cheers.