How to go from complex to compelling storytelling for your business – Valerie Chan

Podcast Episode How to go from complex to compelling storytelling for your business Valerie Chan Episode Notes Summary In this episode, Jeffro and Valerie Chan discuss the importance of corporate storytelling in business. Valerie shares insights on how to create compelling narratives that resonate with audiences, emphasizing the need to understand the customer and position […]

How to go from complex to compelling storytelling for your business – Valerie Chan Read More »

Actually Revolutionizing Marketing for Small Businesses – Adam Nathan

Digital Dominance / Jeff Fulkerson

Podcast Episode Actually Revolutionizing Marketing for Small Businesses Adam Nathan Episode Notes Summary In this episode, Adam Nathan, founder of Blaze, discusses how his AI-driven marketing tool empowers small businesses and solo entrepreneurs to streamline their marketing efforts. He explains the functionalities of Blaze, including content creation, social media management, and SEO optimization, all designed

Actually Revolutionizing Marketing for Small Businesses – Adam Nathan Read More »

Client Interview: Building Trust Through Personal Connection – Timothy Barry

Digital Dominance / Jeff Fulkerson

Podcast Episode Client Interview: Building Trust Through Personal Connection Timothy Barry https://www.youtube.com/watch?v=cyGUSPZtReM Episode Notes Summary In this episode of Digital Dominance, host Jeffro interviews filmmaker Timothy Barry about their collaboration on website development. They discuss the importance of personal connections in business, the website development process, and how quality impacts client perception. Timothy shares his

Client Interview: Building Trust Through Personal Connection – Timothy Barry Read More »

Listen to this episode for a free class on incentive marketing! – John Dwyer

Digital Dominance / Jeff Fulkerson

Podcast Episode Listen to this episode for a free class on incentive marketing John Dwyer Episode Notes Summary In this episode, Jeffro interviews John Dwyer, a master of direct response and incentive-based marketing. They explore how service businesses can leverage incentive marketing to attract new clients, retain existing ones, and transform their websites into effective

Listen to this episode for a free class on incentive marketing! – John Dwyer Read More »

The Psychology and Ethics Behind the Marketing Tactics of Marquis Who’s Who – Rai Cornell

Digital Dominance / Jeff Fulkerson

Podcast Episode The Psychology and Ethics Behind the Marketing Tactics of Marquis Who’s Who Rai Cornell Episode Notes Summary In this episode, Jeffro and Rai Cornell delve into the marketing psychology behind Marquee Who’s Who, exploring the psychological triggers used in their marketing tactics, the ethical implications of manipulative marketing, and the lessons that can

The Psychology and Ethics Behind the Marketing Tactics of Marquis Who’s Who – Rai Cornell Read More »

AI summaries are raising the bar for content quality – Pete Pachal

Digital Dominance / Jeff Fulkerson

Podcast Episode AI summaries are raising the bar for content quality Pete Pachal https://www.youtube.com/watch?v=wfmSUO-8tGg Episode Notes Summary In this conversation, Jeffro and Pete Pachal discuss the transformative impact of AI on media and marketing. They explore how AI is changing the way information is consumed, the implications for content creation, and the ethical concerns surrounding

AI summaries are raising the bar for content quality – Pete Pachal Read More »

Google Business Profile and SEO and SERPs, Oh My! – Baileigh Dabdoub

Digital Dominance / Jeff Fulkerson

Podcast Episode Google Business Profile and SEO and SERPs, Oh My! Baileigh Dabdoub https://www.youtube.com/watch?v=WB2rHKqVrNc Episode Notes Summary In this conversation, Jeffro and Baileigh Dabdoub discuss effective strategies for local businesses to enhance their online presence through SEO and social media. They emphasize the importance of utilizing tools like Google Business Profile, integrating social media efforts,

Google Business Profile and SEO and SERPs, Oh My! – Baileigh Dabdoub Read More »

These proven eCommerce ad strategies will boost your service biz – Nikki Lindgren

Digital Dominance / Jeff Fulkerson

Podcast Episode These proven eCommerce ad strategies will boost your service biz Nikki Lindgren https://www.youtube.com/watch?v=bPcQ2Iosvjg Episode Notes SummaryIn this episode, Jeffro and Nikki Lindgren discuss the intersection of Direct to Consumer (DTC) e-commerce strategies and service-based businesses. They explore how service businesses can leverage visual campaigns, storytelling, and data-driven marketing to enhance customer acquisition and

These proven eCommerce ad strategies will boost your service biz – Nikki Lindgren Read More »

You’re Overcomplicating Things. Say No And Focus Focus Focus – Michael McLean

Digital Dominance / Jeff Fulkerson

Podcast Episode You’re Overcomplicating Things. Say No And Focus Focus Focus Michael McLean Episode Notes Summary In this episode of Digital Dominance, host Jeffro interviews Michael McLean, a former professional hockey coach turned successful entrepreneur and business coach. They discuss Michael’s journey from sports to business, emphasizing the importance of building an email list, creating

You’re Overcomplicating Things. Say No And Focus Focus Focus – Michael McLean Read More »

Buyer Psychology Says This Method Is Superior To Paid Ads – Rai Cornell

Digital Dominance / Jeff Fulkerson

Podcast Episode Buyer Psychology Says This Method Is Superior To Paid Ads Rai Cornell Episode Notes Summary In this conversation, Jeffro and Ray Cornell discuss the importance of understanding buyer psychology in marketing, particularly in the context of B2B businesses. Ray emphasizes the drawbacks of relying on ads and advocates for a long-term content marketing

Buyer Psychology Says This Method Is Superior To Paid Ads – Rai Cornell Read More »