How To Stand Out Through Video Storytelling

Rich Bornstein [00:00:00]:
Well, my philosophy is is very straightforward. First of all, most people are not gonna pay attention for very long. The attention spans are are just big. Mhmm. So I I what I call my long story is 90 seconds to 2 minutes. And Because even your family is, you know, after 2 minutes is gonna go, yeah. Okay. You know? Like, hey, Jeff.

Rich Bornstein [00:00:22]:
Could you leave me alone? Like, yeah. I get it. I get it. You know? So, That’s the long story. And then I cut that down to a 60 and I cut that down to a 30. Everything has a call to action at the end. 30 seconds is for your your email outreach.

Jeffro [00:01:03]:
Alright. Well, I’m really excited for today’s episode because my guest today is someone who really gets it. He’s passionate about telling stories through video content, and he has experience doing it from all angles, writing scripts, pointing a camera, and producing as well. And you may not know his name, but you’ve definitely seen his work. He’s worked with companies like ESPN, CNBC, Sundance, Adobe, and plenty of others. And you may have even seen him in the Netflix documentary about American Gladiators because, yes, he worked on that show too. Suffice it to say, he knows his stuff, and it’s important that you guys pay attention to what he has to say. Because even though his work has been Emmy nominated and even though he has worked with huge studios, He actually loves working with small businesses.

Jeffro [00:01:46]:
And with his help, he’s been able to launch small companies into huge brands just through the power of video storytelling, And that’s the opportunity that I want us to explore today. So please help me welcome Rich Bornstein. Rich, thank you so much for being on the show.

Rich Bornstein [00:02:00]:
Hey. Thanks for having me, Jeff. I appreciate that intro. Wow. You know? It makes it sound like I’ve actually done some things in my life. So, you know, It’s it’s

Jeffro [00:02:08]:
Well, you’re very modest.

Rich Bornstein [00:02:09]:
It’s amazing how many you know, of all the things that I’ve done in my life, people have been stopping me these days because of the gladiators. It’s like Mhmm. Did did were you on my TV last night? And, like, getting out a lot. And then, you know, I forget Because I’m here to tell you, we did not know that it was gonna be the landmark that it’s become. You know? We were just trying to stay above water. In today’s world, We would be a runaway hit. And

Jeffro [00:02:35]:
Definitely.

Rich Bornstein [00:02:36]:
Back back then, we were not considered a hit. So, you know, they can rewrite history all they want. We I believe that that show set the the foundation for the best of reality TV, if there is such a thing. I mean, competition shows that are unscripted, you know, nothing nothing phony, real competition. That that’s really what the what the best of reality TV is, in my opinion. And without that show, you you don’t have that kind of thing.

Jeffro [00:03:04]:
Well, it’s great. You know? I watched that Doh. And seeing that pop up on Netflix, everybody’s like, oh, what? American Gladiators. You know, I remember that. I loved it.

Rich Bornstein [00:03:12]:
Yeah. I used I used to have, like, real Like, the real pugel sticks and all that, but I I I didn’t know. I didn’t keep any of it because I thought, ah, who cares?

Jeffro [00:03:21]:
Oh, well. Live and learn.

Rich Bornstein [00:03:23]:
Yeah.

Jeffro [00:03:24]:
Well, Rich, you have this unique ability to uncover the essence of a a brand and kinda create great content that captivates people. So I wanted to start us off by, talking about that. You know, what are you looking for when you’re trying to distill a brand or company down to its essence? How do you do that?

Rich Bornstein [00:03:42]:
Well, I think, you know, when you’re trying to get to that nugget, I call them nuggets, because It’s everybody everybody, you know, says, what? This is what I do. I do this. I can do this. But I there’s something that’s very fundamentally important to get to before you say this is what I do. It’s who you are. What what what, what makes you passionate? Why, you know, why you chose that space? Your unique set of experiences that created This energy that you’ve decided to start your business. So that’s what I try to get at. Like, those the the the human emotion That is this is why I am doing what I do.

Rich Bornstein [00:04:27]:
Because otherwise, there’s nothing to differentiate you from somebody else. 0. It’s like, oh, okay. Why would somebody pick you then the other one? Well, then then it becomes just if someone referred you and all the rest of it. But if you’re trying to tell people, hey. This is what I do. Start with why you do what you do. Start with that inherent charisma.

Rich Bornstein [00:04:50]:
Start with that inherent when you speak from here, when you speak from the heart, when you talk about your passion, you’re far more engaging than you are if you just say, you know, this is what I do. Also, the most important thing in my view is to create an emotional connection with your audience. How do you do that? Speak from the heart. Talk from here, and then everything else falls.

Jeffro [00:05:13]:
Yeah. That all makes sense. 1 question that I had, though, while you’re talking is, what about the business owners who don’t really know the answer to that question? You know, maybe they kinda Fell into their business or they inherited it from a parent or something, and they were just trying to, you know, pay the bills or something, and they don’t have a good answer.

Rich Bornstein [00:05:30]:
That’s where a professional comes in. That’s where I come in. And I say this to people all the time. I do not have the ability to look at the camera and say anything that I really like. I hear my own voice, which I don’t like the sound of. I hear that, oh, god. I didn’t say that correctly. So it takes somebody to pull that out of me.

Rich Bornstein [00:05:49]:
You know? Well, this is what you said, Rich, and then I can respond to it. And it’s very odd because I’ve interviewed literally hundreds of people of all, of all strata. So it’s it’s it’s easier said than done. So the people that don’t know that, that’s really where I come in. Because I’m not just the guy that, You know, goes with my camera guy or does it via Zoom? And no. I actually kinda asked the probing questions to say, why why do you do it? I mean, look. I’ve never bought nuts.com. We know it was his grandfather’s business.

Rich Bornstein [00:06:21]:
Okay? Mhmm. That’s that’s an example of Creating an emotional connection. Oh, it’s a family business. I get it. So everybody has those stories. Otherwise, basically Not to date myself, but you’re going all you’re doing is all you are, you’re just a listing. That’s all you are. If if you have if you don’t have a personal story and you’re in your own business, then I think then I think you have a you know, you got a difficult task ahead of you to to be successful.

Rich Bornstein [00:06:49]:
Nice. So

Jeffro [00:06:49]:
you’d have to do a little bit of digging and figure out, you know, if there is some underlying driver.

Rich Bornstein [00:06:54]:
You know, I started my career as a journalist. So part of it, not everybody, you know, not everybody likes you, you know, when you sit down aside from them. So part of, you know, what I had to do is calm people down, find some common ground, figure out how to get them to relax so they would open up to me and tell me things That they wouldn’t say, you know, that they wouldn’t ordinarily tell other people. That’s part of being a good journalist. Well, I carry that with me, You know, when I went into the other aspects of of, of what I do. You know, first, it was PR. Well, PR, you know, PR is the same thing. You’ve gotta get to the essence of, Like like, when I’m writing a story, it’s it’s how am I positioning it? That’s my lead.

Rich Bornstein [00:07:37]:
Well, it’s the same thing when you get into PR. How are you positioning, You know, your clients, your program, whatever it is that you’re doing. Then when I went into marketing, then it then it became Not just the positioning of it, but how I was gonna illustrate that. So it wasn’t just the words, but then, you know, all of a sudden you have, whether it’s video or whether you have print. Those things went into it. And so I realized, hey. That’s my passion. That’s my passion that that I wanna uncover the essence of anybody.

Rich Bornstein [00:08:07]:
And so, you know, where I get tongue tied, full disclosure here, is It’s when people say, what do you what business do you specialize in? And I just say, I don’t have a business that I specialize in because I can get to the essence of any business. If you if you give me the opportunity, I can get to the essence of where you you know, why you’re in business and what it you know, and try to uncover your secret sauce. My secret sauce is my ability to uncover those nuggets and, present them in a way that’s captivating and get people to, you know, to kinda say, wow. Okay. And Prick up their ears and pay attention.

Jeffro [00:08:46]:
Right. So you’re basically in the people business. You’re not even in an industry. That’s why you can’t answer that question. Right? Because you’re focusing on the people behind it and drawing that out. So that makes sense.

Rich Bornstein [00:08:57]:
Exactly. That’s a great way of putting it. Thank you for for, for cleaning up my language. Yes. I mean, the people

Jeffro [00:09:02]:
That makes sense.

Rich Bornstein [00:09:03]:
It’s you know? And like I said, everybody is in business for a reason. Everybody is sitting in the chair. Everybody is offering a product for a reason. Well, darn it. Tell that story. It’s like, Tell the story. You you can be honest. You know?

Jeffro [00:09:20]:
Yeah. And a lot don’t feel like you have to figure it out on your own too. If you’re listening to this and you’re like, I still don’t know. Like, talk to your friends and family. You read a book. Take an assessment. You know, it might take a little time to figure that out and realize, okay. Like, you’ll know when you find it.

Jeffro [00:09:35]:
And then you just gotta be a little bit open. You know, if you’re usually a reserved person, maybe you start opening up just a little bit to share that story so that you have that emotional connection with people.

Rich Bornstein [00:09:44]:
It’s you know what? I hate to use this example, but it’s kinda like therapy. Every therapist will ask you, tell me about your relationship with your parents or your mother or whatever. And you go, really? Do I have to relive that? But it it’s the same thing here. It’s it’s really is kinda similar. Tell me why you’re in business. Tell me what gets you up in the morning, you know, and and sustains you and gives you your energy. Tell me where your enthusiasm comes from. Those are Yeah.

Rich Bornstein [00:10:11]:
Those are essential answers that you need. Because if you it’s not like feel the dreams, build it, and they will come. That is not the way businesses is, successful business are, being run today. It’s all about that emotional connection. Look. Have you ever owned a pair of Bomba socks?

Jeffro [00:10:27]:
I bought some for my wife and my toddler last year.

Rich Bornstein [00:10:30]:
The Okay.

Jeffro [00:10:31]:
They got the matching pairs.

Rich Bornstein [00:10:32]:
So you’re you’re too up on me. I know that they buy 1, give 1, and they give back to the community. I’ve never owned a pair of Balm socks. But that’s their emotional connection. Okay?

Jeffro [00:10:41]:
Right.

Rich Bornstein [00:10:41]:
You know, they’ve they’ve They’ve given, they’ve given away millions of, of of their product. Again,

Jeffro [00:10:49]:
that’s the

Rich Bornstein [00:10:49]:
Tom’s shoes model, buy 1, buy 1. And they’ve they’ve created their own branding from that. That’s an example, another example of creating that emotional connection. If they just went out and said, hi. I’m bomb the socks. You know, we’re we’re great. You go, yeah. Okay.

Rich Bornstein [00:11:04]:
Click. But when they say, you know, we believe in making the world a better place, The world is kinda geared toward a lot of the world is geared towards that. So, you know, that’s just another example of how they differentiated themselves from everybody else.

Jeffro [00:11:19]:
And then people are willing to pay more because they buy into that vision. Right? Yeah. Yeah.

Rich Bornstein [00:11:24]:
I mean

Jeffro [00:11:25]:
In that case,

Rich Bornstein [00:11:25]:
at least. Within reason, you know, we all want. Especially in today’s times, we we we we are expecting to pay a lot, but we don’t wanna we don’t wanna get, you know, completely crazy with stuff.

Jeffro [00:11:38]:
Yeah. So let’s say, you know, once you’ve gone through this process and kind of figured out what the essence is, that emotional connection, how do you actually put that into practice to differentiate your business? You know, what sort of content do you create in order to facilitate that connection?

Rich Bornstein [00:11:55]:
Well, my philosophy is is very straightforward. First of all, most people are not gonna pay attention for very long. The attention spans would go this big. Mhmm. So I I what I call my long story is 90 seconds to 2 minutes. And Because even your family is, you know, after 2 minutes is gonna go, yeah. Okay. You know? Like, hey, Jeffro, could you leave me alone? Like, yeah.

Rich Bornstein [00:12:18]:
I get it. I get it. You know? So, That’s the long story. And then I cut that down to a 60, and I cut that down to a 30. Everything has a call to action at the end. 30 seconds is for your your email outreach or, you know, if you’re on a platform that only allows you that much time. 60 seconds or less is for Instagram. And then longer ones, if you wanna use them, on Facebook, YouTube.

Rich Bornstein [00:12:45]:
I I I really don’t even wanna go longer than 2 minutes. I’ve been 60 seconds on LinkedIn, but you can put your 2 minute or your 92nd on there. Now you think that, well, that’s easy. It’s really hard. That’s where the challenge comes up. That’s where part of my secret sauce is is condensing that story in a short period of time and being able to grab the audience out there. That’s that’s really, the essence of it. Look.

Rich Bornstein [00:13:09]:
We we’re in a world now where filmmakers think it’s okay to to tell, you know, movies in 3 hours or 3 and a half hours and I’m going part of the art of telling a story is telling it in a condensed amount of time and still being able to capture people. I mean, books are the same way. You’re gonna read a 1500 page book or, you know, If you can condense it down to 3 or 400 pages, you know, that’s part of the art of storytelling. And that’s why I say I’m a video storyteller. I’m not, You know, I’m not just a videographer, you know.

Jeffro [00:13:40]:
Just

Rich Bornstein [00:13:40]:
don’t bring my my camera guy and go, hey, shoot whatever they say. Because a lot of people make that mistake. They’re on a show, all of a sudden they post a video that’s 25 minutes long. I can assure you, nobody’s watching your 25 minute video And being motivated to, like, oh, I wanna, you know those are the people that those people that are watching that, it’s once they know

Jeffro [00:14:02]:
Yeah. I I’m reminded of the Abraham Lincoln quote where he said, I’m sorry that I wrote you a long letter. I didn’t have time to write you a short one. It just takes a lot.

Rich Bornstein [00:14:12]:
You know? And you don’t look that old. So, you know, I didn’t realize you were contemporaries of Abraham Lincoln. So that’s That’s pretty awesome that, you know no. That is that is a great quote. Because it really does take time, and that’s really where the brainpower comes in, is to condense your story into something that’s that’s that’s short, compact, and yet still compelling.

Jeffro [00:14:33]:
Yeah. And we kind of subconsciously notice this. You know, somebody’s on a talk show. They answer a question in a 5 minute roundabout way That’s not as engaging. Whereas somebody who answers the same question with quick 1 or 2 clear, concise sentences, you know instantly they have a lot more Experience and preparation to be able to give that answer so quickly and concisely.

Rich Bornstein [00:14:57]:
There’s there’s no question. I mean, Look. One of the things today, people talk in sound bites. That’s one of the descriptions we hear. I wanna call it a complaint. And one of the greatest people doing that was I interviewed Jerry Bruckheimer for a movie, Glory Road. Mhmm. And he’s just he literally cut himself off after he made his point.

Rich Bornstein [00:15:22]:
He cut himself off. Like, nothing. Not not an not an extra hand, nothing. Because his experience told him that if he embellished it at all, They were gonna use the embellishment and not what he wanted people to hear. Now that’s an extreme because he he’s the only he’s one of the few people in the world that, you know, that I’ve had the pleasure of interviewing that could do that and get away with it and still seem engaging. And he’s very engaging. But that, you know, that’s something that’s practiced. But we do need to talk concisely.

Rich Bornstein [00:15:54]:
We do need to talk can’t go 5 minute, we can’t go 5 minute answers and figure out that we’re gonna resonate with anybody.

Jeffro [00:16:02]:
Right. Okay. So that’s one aspect of, You know, being effective is keeping it clear and concise. What are some other caveats to making videos with these different types of emotions because people are gonna have different types of stories that they’re telling. You know, maybe you’re trying to be funny, but if you’re not Ryan Reynolds, you know, your jokes might fall flat. Or if you’re telling a sad story that Ends up being inspirational. You have to be careful with that art because if you don’t do it right, you might, you know, just make them feel bad for you rather than looking up to you, Or they just think of sadness when they think of your brand. You know? So what what do you have to say about that?

Rich Bornstein [00:16:35]:
Okay. Well, if you listen to what you asked me, Telling a story. The way to get around that is is you’re telling a story. You’re not pitching. And, I mean, look at I’m not perfect. You know, I Say this to every, you know, ex girlfriend I’ve ever had. I’m an imperfect human being. So, we are not perfect.

Rich Bornstein [00:16:56]:
So we do tend to sell when when we should just be telling stories. And so if we can keep that in mind, if we’re talking about storytelling, and we’re not talking about, just selling a service or a product or whatever, then I think you’re ahead of the game. And that’s that’s really where this comes in. And I think where you and I started in our 1st conversation was the mistake people make is they they put the sizzle before the steak. And that is, they say, this is what I do. I do x y z, and then I can do it for this, and and, you know, it’ll it’ll cost you x number of dollars. I throw that out the window. Mhmm.

Rich Bornstein [00:17:33]:
This is who I am. That’s my 1st video. This is why I do what I do. This is why I’m passionate. Video number 1. Video number 2. My passion translates into this, and therefore, that’s why my product or services or whatever is different than what else is out there because of what because my uniqueness creates a unique service, a unique product, a a unique project. That’s that’s a whole different way than just talking about the x y z’s of what what it is that you’re doing.

Jeffro [00:18:07]:
Right. And One thing I wanted to point out is that if you skip that 1st step of figuring out your why or what that emotional connection is and just say, okay. I gotta tell a story. And you’re gonna either make up a story or it’s not gonna feel real, and it’s not gonna resonate. It’s gonna feel forced.

Rich Bornstein [00:18:23]:
Listen. I I go back to my days, you know, in entertainment, in studios. Is it a great Shakespearean movie, or is it a great movie based on Shakespeare? I opt for the latter. Who wants to be told it’s a great Shakespearean movie except for the scholars out there? Okay. So I’ll give you an example. When I was working on Much Ado About Nothing with Kenneth Branagh many years ago. I went to this Shakespearean conference at my actually, my professor at UC Santa Barbara set up for me to show the film and then do a q and a afterwards. So I flew to Atlanta, foremost Shakespeareans in the world, and here I am.

Rich Bornstein [00:18:59]:
And so I show the movie and they’re, you know, they’re like, oh, you know, why didn’t he have his beer? Why didn’t he have this? You know, and they’re asking me all this this minutiae. And I said, look, you know, I’ve worked I’ve worked with, you know, Ken Branagh long enough to know he’s interested in in great entertainment have that’s based on the Shakespearean script. He’s not interested in covering every nuance just because, it just happens to be on the page. He’s a he’s a a filmmaker. He needs to make decisions on what’s there, what’s not. Well, you I mean, I I this is many years later. I can still hear the hissing from the crowd. And, and then I I was, you know, devastated part of me.

Rich Bornstein [00:19:43]:
And then afterwards, my professor kinda grabbed me and he goes, hey, Rich. You have to understand, most of these people that are there, They’ve never seen a movie about Mushu, About Nothing. Okay? They’ve seen, like like, community performances. So they don’t know what that we’re seeing. And and guess what? That was a great movie. I mean, that was groundbreaking in many ways. Okay? Mhmm. You had Denzel Washington.

Rich Bornstein [00:20:07]:
You know? So you had color blind casting back, you know, in the day, which we used to call. You had Michael Keaton, you know, which was kinda like his Beetlejuice type character. I mean, you had so many things. I mean, Kate Beckinsale was, You know, we’ve that was one of her first major roles. I mean, she’s become a major star. So and there were a lot of great things in that besides, you know, Kenneth Branagh and Emma Thompson and, you know, and and some of the other fantastic people that were in it. So it was truly a great entertainment. But Yeah.

Rich Bornstein [00:20:40]:
The point that I’m making is, you know, you gotta know your audience and

Jeffro [00:20:45]:
Right. It’s it’s not for everyone. You gotta know who you’re talking to.

Rich Bornstein [00:20:49]:
That meeting. They you know, I still hear it.

Jeffro [00:20:51]:
Right. If your audience was Shakespearean scholars, you would have made a different movie.

Rich Bornstein [00:20:55]:
Right.

Jeffro [00:20:55]:
But it wasn’t?

Rich Bornstein [00:20:56]:
It wasn’t. Yeah. He was making it for the masses, And he wanted people he wanted as many people to to to be entertained and and, and excited by it as he could. Alright.

Jeffro [00:21:08]:
Well, here’s here’s another question that’s related to that. Because you mentioned people get confused. They put the sizzle before the steak. Sometimes when you’re too close to something in your business, You know, how can you tell the difference between just adding polish versus adding fluff?

Rich Bornstein [00:21:22]:
Well, I think that’s where a professional comes in. I mean, we’re all we’re all our best yes men. Oh, you’re fine. Or conversely, we’re also our biggest critics. You know, like, oh god. I’m I’m worthless. I’m a failure. You know? Like, I’ll never get this right.

Rich Bornstein [00:21:37]:
So that’s where I think, you know, you need a sounding board. You need you need someone else that that is while they’re emotionally attached to making something good for you, Making something worthwhile for you. They’re not emotionally attached to your, you know, to your experiences. They’re looking at it for for what it is. And, it’s, you know, it’s look. It’s like anytime that you’re talking to somebody that is, that they’re showing a finished product, And you go, well, but I saw some other stuff in there. Why did you use that? Oh, you know, I didn’t feel good that day. You know? I didn’t like my hair that day, or, you know, well, she was sick and whatever.

Rich Bornstein [00:22:22]:
It’s like, no. If it if it doesn’t if if I am looking at it with a clean eye and I don’t know that, I don’t need to know the back stories. Though that’s what you’re bringing to the table, that’s your baggage. That’s not what other people are doing. So that’s why you that’s why you gotta get out of it. And that’s why it’s really hard for most of us to do this stuff on our own. Look. There are brilliant people.

Rich Bornstein [00:22:44]:
I mean, I’ve watched, You know, they hit the they hit the record button and they talk and they can be entertaining and they’re fantastic and then whatever. Most people just not like in in my experience.

Jeffro [00:22:56]:
Yeah. You gotta you either need the experience or you need someone to draw it out of you to get to that point.

Rich Bornstein [00:23:01]:
Yeah. So very few people And I got news for you. The people that do that, they’re talking 15, 20, 25 minutes. They are not telling stories within 90 seconds. I mean, at least in my head game from what I’ve seen.

Jeffro [00:23:13]:
Alright. Rich, let me ask you one last thing before we kinda wrap up here. Do you have any other suggestions or Tips for someone who has a business, but they’ve never done video for whatever reason and they, you know, are interested. How would they kinda go about getting started?

Rich Bornstein [00:23:27]:
Okay. Well, there’s 2 things that you can do in terms of, you know, if you haven’t done video, you have to practice. So if you have a decent camera or you’re using your phone, practice. Okay? Sit there and and I don’t like scripts When you’re when when you’re doing something like that, because then you’re thinking about the script and you’re not thinking about, you know, speaking from the heart. But if you have your bullet points that you know you wanna make, then I then I think that that’s what it is. The other thing is seek out a professional. I mean, it makes all the difference in the world. And I tell this to people, you know, all the time.

Rich Bornstein [00:24:07]:
You know, I I was interviewing somebody. I’m in LA, and I was interviewing someone in Boston. And I said, well, can you record it? We’ll do a Zoom. Or Or if you can record it locally and send me that footage, that’ll save the travel and I know, you know, the expense and all that kind of stuff. And he said, yeah. We have a thing here, Rich, called Costco. So I think I can get a decent camera. So, you know, that which is the other point.

Rich Bornstein [00:24:27]:
Don’t think just because you have a a Logitech, you know, that you’re using for your zoom, if that’s good enough. You wanna look as good as you can look on camera when you’re doing these things. You don’t you don’t want it to feel like you’re fuzzy. You don’t want it to feel like you’re, you know, some somehow it’s any little thing is gonna be distracting. You want it to be as as perfect as it can. And and the other thing that I tell people, and I’ve gotten into with some people about this, I’m not somebody that likes unless you’re doing a commercial, I don’t believe that you look directly in the camera. It’s very off putting. You know, it just feels weird.

Rich Bornstein [00:25:03]:
You know? Every little nuance. To me, What I strive for is you you’re kind of overhearing the conversation. Oh, wow. Okay. You it’s just a conversation. So you so I like to get that conversational field. And that means that your angle is a little bit canted. It means it’s a little bit off center.

Rich Bornstein [00:25:20]:
You’re not, like, looking directly in the camera. Again, Not everybody agrees with me on this, but if you look at, you know, what’s going on, you know, what what you view, you’re not really less like I said, unless it’s a commercial, unless, you know, It’s the lady from Mondo, you know, talking about, you know, male deodorant. You know, she’s talking directly to the camera. I get it. Okay? But For business purposes, I prefer that you that you’re having a conversation with the audience, and that’s different than than, you know, making them uncomfortable.

Jeffro [00:25:51]:
Definitely. Well, that all makes sense. So thank you for that. This has been really informative, and I hope that people have been taking good notes. For the folks listening who are on a budget, you can definitely take advantage of this information, the tips that Rich has shared today to Improve how you tell stories through video to give your business a boost. And if you do have a budget, like Rich said, you know, if you’re looking for that right person to hire, Go to borinsteinmedia.com. Reach out to Rich. And, Rich, you have a promotion you wanted to mention as well.

Jeffro [00:26:19]:
Correct?

Rich Bornstein [00:26:20]:
Yeah. Yeah. Thank you. First of all, thanks for having me. It’s been it’s been great. It’s always nice to step out of your comfort zone. And, look, and I’m used to being on your side, so anytime I can do this, you know, I feel like I’ve, you know, it’s just another notch. I get more, comfortable doing it.

Rich Bornstein [00:26:38]:
But, yes, I you know, my basic package for for the 2 sets of 6 videos is $10,000, or thereabouts depending on various factors. I’ll give anybody that mentions this a 20% discount, because I want everybody to feel comfortable. And if that makes them feel comfortable, if that realize they’re not gonna be strangled by that, That’s my goal. My goal is always I’m not in the one off business. My goal is to be part of the team. My goal is, hey. Whenever you need something, Need a story to be told that you’re gonna that you’re gonna call me and go, hey, Rich. Can you do this? And then I’m gonna say, yeah.

Rich Bornstein [00:27:18]:
I can. Of course. And And the other thing that I that I offer is I don’t rate. When you hire me, you hire me. I mean, I’m not an editor. I have my guys that do that. I’m not a shooter. I have my, you know, guys do that, but, you get me.

Rich Bornstein [00:27:34]:
I’m the one that’s producing it. I’m the one that’s that’s scripting it. I’m the one that’s crafting it. So it’s not like I’m passing you off to some junior, you know, person that I have working from here. Write a script for Jeffro. That does not happen. Okay? So I treat everybody like they’re the president of the biggest corporation in the world. Why? It it’s because that’s the way I wanna be treated.

Rich Bornstein [00:27:57]:
You know, I remember when I was at Paramount Pictures, I said to somebody, I said, why you you know, she was equivalent to me. And I said, why are you nasty to people? And she said, she said, well, I was an assistant. That’s the way people treated me. I said all the more reason why you don’t wanna carry on that that tradition. Like, you know, break the pattern. So I said the same thing here. I know a lot of people need need this kind of thing. I work with people.

Rich Bornstein [00:28:25]:
I don’t you know, I’m not a guy that’s just going Take them to the highest bidder. I don’t take on all clients because of that. I I’m very picky about, you know, what it is that I do and my and and your success is my success. If if if I can make you successful, if I can help your business grow, guess what? I’m gonna look good. I’m gonna feel good looking in the mirror in the morning. And, you know, when I’m taking the doc for a walk, I’m gonna go, hey. I helped Jeffro get to the next level. That’s exciting for me.

Jeffro [00:28:53]:
Yeah. And when people are hiring you, you they’re getting all of your experience. Right.

Rich Bornstein [00:28:57]:
Right.

Jeffro [00:28:57]:
All these years, all this stuff you’ve done. So that’s awesome. Thank you so much for that promotion, discount as well. So thanks with Thanks again for being on the show. Thank you everybody for listening. I really enjoyed our conversation, Rich. And until next time,