Stop Guessing: How Neuroscience, Data, & Creativity Create Profitable Brands – Nicole Powell

Podcast Episode Stop Guessing: How Neuroscience, Data, & Creativity Create Profitable Brands Nicole Powell Episode Notes Summary In this conversation, Nicole Powell, a certified brand strategist and neuromarketer, discusses the importance of merging creativity with data to create powerful brand connections. She emphasizes the need for businesses to understand customer psychology and the emotional drivers […]

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Buyer Psychology Says This Method Is Superior To Paid Ads – Rai Cornell

Podcast Episode Buyer Psychology Says This Method Is Superior To Paid Ads Rai Cornell Episode Notes Summary In this conversation, Jeffro and Ray Cornell discuss the importance of understanding buyer psychology in marketing, particularly in the context of B2B businesses. Ray emphasizes the drawbacks of relying on ads and advocates for a long-term content marketing