Buyer Psychology Says This Method Is Superior To Paid Ads – Rai Cornell

Podcast Episode Buyer Psychology Says This Method Is Superior To Paid Ads Rai Cornell Episode Notes Summary In this conversation, Jeffro and Ray Cornell discuss the importance of understanding buyer psychology in marketing, particularly in the context of B2B businesses. Ray emphasizes the drawbacks of relying on ads and advocates for a long-term content marketing […]

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Why Work/Life Harmony Is Better Than Work/Life Balance – Matt Bonelli

Digital Dominance / Jeff Fulkerson

Podcast Episode Why Work/Life Harmony Is Better Than Work/Life Balance Matt Bonelli Episode Notes Summary In this episode, Jeffro and Matt Bonelli dive into the concept of work-life harmony and how it differs from traditional work-life balance. Matt, a business coach and entrepreneur, shares practical strategies for integrating personal well-being into professional success. They discuss

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If Getting Backlinks Is Easy, You’re Doing It Wrong – Nick Musica

Digital Dominance / Jeff Fulkerson

Podcast Episode If Getting Backlinks Is Easy, You’re Doing It Wrong With Nick Musica Episode Notes Summary In this conversation, Jeffro and Nick Musica delve into the critical aspects of SEO, emphasizing the importance of technical SEO as the foundation for any successful online presence. They discuss the nuances of on-page optimization, the role of

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Why This Brand Strategist Thinks Templates Are Basically Evil – Beatrice Gutknecht

Digital Dominance / Jeff Fulkerson

Podcast Episode Why This Brand Strategist Thinks Templates Are Basically Evil Beatrice Gutknecht Episode Notes Summary In this conversation, Jeffro and Beatrice Gutknecht explore the intricacies of brand strategy, emphasizing the importance of originality and personal connection in branding. They discuss the challenges faced by both individuals and businesses in establishing a unique brand presence,

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How to use Swag to boost employee engagement and customer loyalty – Jeremy Parker

Digital Dominance / Jeff Fulkerson

Podcast Episode How To Use Swag To Boost Employee Engagement And Customer Loyalty With Jeremy Parker https://www.youtube.com/watch?v=nE01oozHDXw Episode Notes Summary In this episode of Digital Dominance, Jeffro interviews Jeremy Parker, co-founder and CEO of swag.com, discussing the significance of branded merchandise for small businesses. They explore how swag can enhance brand identity, foster customer loyalty,

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How to Maximize Your Marketing on a Budget – Annarose Quinn

Digital Dominance / Jeff Fulkerson

Podcast Episode How to Maximize Your Marketing on a Budget With Annarose Quinn Episode Notes Summary In this extended conversation, Jeffro and Anna Rose Quinn explore comprehensive marketing strategies, with a particular focus on budget-conscious approaches and influencer marketing for service-based businesses. The discussion covers everything from fundamental marketing principles to specific tactics for maximizing

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The Art of Authentic Content Creation – Amanda Kaufman

Digital Dominance / Jeff Fulkerson

Podcast Episode How to Profitably Navigate the Jungle of Amazon ads With Elizabeth Greene https://www.youtube.com/watch?v=zAfAYGzErMA Episode Notes Summary In this episode, Jeffro and Elizabeth Greene discuss the intricacies of Amazon advertising, focusing on strategies for ad spend control, the importance of budgeting, and the balance between SEO and advertising. Elizabeth shares insights on navigating the

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How to Profitably Navigate the Jungle of Amazon ads – Elizabeth Greene

Digital Dominance / Jeff Fulkerson

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Love it or Hate it, Cold Calling Gets Qualified Leads – Anton Zherelyev

Digital Dominance / Jeff Fulkerson

Podcast Episode Love it or Hate it, Cold Calling Gets Qualified Leads With Anton Zherelyev Episode Notes Summary In this episode, Jeffro and Anton Zherelyev discuss the intricacies of cold calling, particularly in the real estate sector. They explore the challenges associated with cold calling, the importance of market analysis and targeted list building, and

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How to Ensure a Consistent Brand Experience Across Platforms – Hikari Senju

Digital Dominance / Jeff Fulkerson

Podcast Episode How to Ensure a Consistent Brand Experience Across Platforms With Hikari Senju Episode Notes Summary In this conversation, Jeffro and Hikari Senju discuss the transformative impact of generative AI on digital advertising. They explore the shift from mass media to personalized ads, the role of AI in creating effective marketing campaigns, and the

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