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Digital Dominance

The Smartest Way to Use AI in Your Small Business Marketing

Podcast Episode The Smartest Way to Use AI in Your Small Business Marketing Lauren Petrullo Episode Notes Summary In this conversation, Jeffro and Lauren discuss strategies for building an audience, the importance of consistency in marketing, and how to leverage AI for creative marketing and customer service. They emphasize the need for businesses to focus […]

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Why Most Service Businesses Get It Wrong

Podcast Episode The Video Marketing Trifecta: Why Most Service Businesses Get It Wrong Tim Bradley https://www.youtube.com/watch?v=BNPIGvCgdY0 Episode Notes Summary In this episode, Tim Bradley, co-founder of Pennant Video, shares insights on how service-based businesses can leverage video to build trust, educate prospects, and convert interest into action. With nearly two decades of experience helping B2B

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What I Learned from 100+ Websites for Service Businesses

Podcast Episode What I Learned from 100+ Websites for Service Businesses Jeffro Episode Notes After working on hundreds of websites, I’ve seen the same problems—and the same missed opportunities—over and over again. In this video, I’m sharing 37 brutally honest lessons I’ve learned about what makes a website actually work for service-based businesses. Whether you’re

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Becoming the Go-To Expert: Branding with Authority and Authenticity – Christine Blosdale

Podcast Episode Becoming the Go-To Expert: Branding with Authority and Authenticity Christine Blosdale https://www.youtube.com/watch?v=opQ9_H-BgGY Episode Notes Summary In this episode, Christine Blosdale, a five-time bestselling author, media personality, and expert authority coach, discusses how entrepreneurs can rise above the competition and build undeniable authority in their niches. Christine shares her insights on overcoming imposter syndrome,

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From Ego to Impact: Building Trust in a Digital World – Frederick Weiss

Podcast Episode From Ego to Impact: Building Trust in a Digital World Frederick Weiss https://www.youtube.com/watch?v=LYKqBmCiXTM Episode Notes Summary In this episode of Digital Dominance, Jeffro interviews Frederick Weiss, a seasoned marketing executive, about the importance of human connection in marketing, even in the age of social media algorithms and AI-generated content. Frederick, who currently leads

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Smarter Marketing, Faster Growth: Lessons from 5,000+ Brands – Erik Huberman

Podcast Episode Smarter Marketing, Faster Growth: Lessons from 5,000+ Brands Erik Huberman https://www.youtube.com/watch?v=rRMCRuO3EVM Episode Notes Summary In this episode, Erik Huberman, founder and CEO of Hawke Media, discusses the evolving landscape of marketing in the age of AI. He emphasizes the importance of leveraging AI tools while maintaining a human touch in service businesses. Erik

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William Milliken

Scooping up Millions: What Every Service Business Can Learn from a Dog Poop Empire – William Milliken

Podcast Episode Scooping up Millions: What Every Service Business Can Learn from a Dog Poop Empire William Milliken https://www.youtube.com/watch?v=4F00kD_ygj4 Episode Notes Summary In this episode of Digital Dominance, host Jeffro interviews William Milliken, founder of SwoopScoop, a successful dog poop removal service. William shares his journey from a joke idea to a multimillion-dollar business, emphasizing

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Bill Beutler

Wikipedia, Reputation, and the Rise of AI: What Every Business Should Know – Bill Beutler

Podcast Episode Wikipedia, Reputation, and the Rise of AI: What Every Business Should Know Bill Beutler Episode Notes Summary In this episode, Jeffro and Bill Buechler discuss the significance of Wikipedia for brands, particularly in the context of SEO and reputation management. They explore the challenges smaller businesses face in gaining visibility on the platform,

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Is Open Source The Answer To Data Privacy And Flexibility? – David Young

Podcast Episode Is Open Source The Answer To Data Privacy And Flexibility? David Young https://www.youtube.com/watch?v=B_sBlMjwbbY Episode Notes Summary In this episode of Digital Dominance, Jeffro interviews David Young, a pioneer in cloud computing and open source technology. They discuss the significance of open source software for businesses, emphasizing its cost-effectiveness, flexibility, and privacy advantages over

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Cody Jensen

Why Your Website Isn’t Converting (And What to Do About It) – Cody Jensen

Podcast Episode Why Your Website Isn’t Converting (And What to Do About It) Cody Jensen https://www.youtube.com/watch?v=alge6Mr2ESI Episode Notes Summary In this episode, Jeffro and Cody Jensen delve into the intricacies of conversion rate optimization (CRO), discussing its significance beyond merely increasing website traffic. They explore the importance of testing, diagnosing conversion issues, common mistakes businesses

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