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authenticity in branding

Connection Is Currency: Build a Brand That Feels Like the Fries at the Bottom of the Bag – Stephen Seidel

Podcast Episode Connection Is Currency: Build a Brand That Feels Like the Fries at the Bottom of the Bag Stephen Seidel Episode Notes Summary In this conversation, Stephen Seidel, founder of the Seidel Agency, discusses the importance of building trust and authenticity in branding. He introduces the concept of ‘connection as currency’ and emphasizes the […]

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Becoming the Go-To Expert: Branding with Authority and Authenticity – Christine Blosdale

Podcast Episode Becoming the Go-To Expert: Branding with Authority and Authenticity Christine Blosdale https://www.youtube.com/watch?v=opQ9_H-BgGY Episode Notes Summary In this episode, Christine Blosdale, a five-time bestselling author, media personality, and expert authority coach, discusses how entrepreneurs can rise above the competition and build undeniable authority in their niches. Christine shares her insights on overcoming imposter syndrome,

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