AI summaries are raising the bar for content quality – Pete Pachal

Podcast Episode AI summaries are raising the bar for content quality Pete Pachal https://www.youtube.com/watch?v=wfmSUO-8tGg Episode Notes Summary In this conversation, Jeffro and Pete Pachal discuss the transformative impact of AI on media and marketing. They explore how AI is changing the way information is consumed, the implications for content creation, and the ethical concerns surrounding […]

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Google Business Profile and SEO and SERPs, Oh My! – Baileigh Dabdoub

Digital Dominance / Jeff Fulkerson

Podcast Episode Google Business Profile and SEO and SERPs, Oh My! Baileigh Dabdoub https://www.youtube.com/watch?v=WB2rHKqVrNc Episode Notes Summary In this conversation, Jeffro and Baileigh Dabdoub discuss effective strategies for local businesses to enhance their online presence through SEO and social media. They emphasize the importance of utilizing tools like Google Business Profile, integrating social media efforts,

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These proven eCommerce ad strategies will boost your service biz – Nikki Lindgren

Digital Dominance / Jeff Fulkerson

Podcast Episode These proven eCommerce ad strategies will boost your service biz Nikki Lindgren https://www.youtube.com/watch?v=bPcQ2Iosvjg Episode Notes SummaryIn this episode, Jeffro and Nikki Lindgren discuss the intersection of Direct to Consumer (DTC) e-commerce strategies and service-based businesses. They explore how service businesses can leverage visual campaigns, storytelling, and data-driven marketing to enhance customer acquisition and

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You’re Overcomplicating Things. Say No And Focus Focus Focus – Michael McLean

Digital Dominance / Jeff Fulkerson

Podcast Episode You’re Overcomplicating Things. Say No And Focus Focus Focus Michael McLean Episode Notes Summary In this episode of Digital Dominance, host Jeffro interviews Michael McLean, a former professional hockey coach turned successful entrepreneur and business coach. They discuss Michael’s journey from sports to business, emphasizing the importance of building an email list, creating

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Buyer Psychology Says This Method Is Superior To Paid Ads – Rai Cornell

Digital Dominance / Jeff Fulkerson

Podcast Episode Buyer Psychology Says This Method Is Superior To Paid Ads Rai Cornell Episode Notes Summary In this conversation, Jeffro and Ray Cornell discuss the importance of understanding buyer psychology in marketing, particularly in the context of B2B businesses. Ray emphasizes the drawbacks of relying on ads and advocates for a long-term content marketing

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Why Work/Life Harmony Is Better Than Work/Life Balance – Matt Bonelli

Digital Dominance / Jeff Fulkerson

Podcast Episode Why Work/Life Harmony Is Better Than Work/Life Balance Matt Bonelli Episode Notes Summary In this episode, Jeffro and Matt Bonelli dive into the concept of work-life harmony and how it differs from traditional work-life balance. Matt, a business coach and entrepreneur, shares practical strategies for integrating personal well-being into professional success. They discuss

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If Getting Backlinks Is Easy, You’re Doing It Wrong – Nick Musica

Digital Dominance / Jeff Fulkerson

Podcast Episode If Getting Backlinks Is Easy, You’re Doing It Wrong With Nick Musica Episode Notes Summary In this conversation, Jeffro and Nick Musica delve into the critical aspects of SEO, emphasizing the importance of technical SEO as the foundation for any successful online presence. They discuss the nuances of on-page optimization, the role of

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Why This Brand Strategist Thinks Templates Are Basically Evil – Beatrice Gutknecht

Digital Dominance / Jeff Fulkerson

Podcast Episode Why This Brand Strategist Thinks Templates Are Basically Evil Beatrice Gutknecht Episode Notes Summary In this conversation, Jeffro and Beatrice Gutknecht explore the intricacies of brand strategy, emphasizing the importance of originality and personal connection in branding. They discuss the challenges faced by both individuals and businesses in establishing a unique brand presence,

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How to use Swag to boost employee engagement and customer loyalty – Jeremy Parker

Digital Dominance / Jeff Fulkerson

Podcast Episode How To Use Swag To Boost Employee Engagement And Customer Loyalty With Jeremy Parker https://www.youtube.com/watch?v=nE01oozHDXw Episode Notes Summary In this episode of Digital Dominance, Jeffro interviews Jeremy Parker, co-founder and CEO of swag.com, discussing the significance of branded merchandise for small businesses. They explore how swag can enhance brand identity, foster customer loyalty,

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How to Maximize Your Marketing on a Budget – Annarose Quinn

Digital Dominance / Jeff Fulkerson

Podcast Episode How to Maximize Your Marketing on a Budget With Annarose Quinn Episode Notes Summary In this extended conversation, Jeffro and Anna Rose Quinn explore comprehensive marketing strategies, with a particular focus on budget-conscious approaches and influencer marketing for service-based businesses. The discussion covers everything from fundamental marketing principles to specific tactics for maximizing

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