The Attribution Fix: How to Prove What’s Actually Working in Your Marketing – Jeff Greenfield
Podcast Episode Get in the Right River: AI, Agentic Flows, and the Future of Marketing Jim Weldon Episode Notes Summary In this conversation, Jeff Greenfield, CEO of Provolytics, discusses the challenges of marketing attribution in a cookie-less world. He explains the impact of third-party cookies on advertising, the importance of understanding customer behavior, and how […]