Podcast Episode The Multi-Service Model: Bobby Gibbons’ Blueprint for Dominating Florida Home Services Bobby Gibbons Episode Notes Summary In this episode, Jeffro sits down with Bobby Gibbons, founder of Enhance Home Solutions and Enhance H2O, to explore how rethinking the traditional home services model can create a better customer experience—and a more scalable business. Bobby […]
Podcast Episode Building a Trusted Brand Without Going Full Influencer Paige Velasquez Budde Episode Notes Summary In this conversation, Jeffro and Paige Velasquez-Budde discuss the critical importance of online visibility for service business leaders. They explore how executive visibility has become synonymous with credibility, the shifting expectations of consumers, particularly among younger generations, and the
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Podcast Episode How to Turn Everyday Stories into Clients on LinkedIn Collin Strachan Episode Notes Summary In this conversation, Colin Strachan shares insights on building a magnetic personal brand through storytelling, particularly on LinkedIn. He emphasizes that anyone can create engaging content by focusing on specific, relatable experiences rather than sensational stories. Colin introduces the
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Podcast Episode Reclaiming Your Attention: How Kira Shishkin Is Disrupting Media with AI-Powered News Kira Shishkin Episode Notes Summary In this conversation, Kira Shishkin discusses the evolving role of AI in the media landscape, highlighting both its potential benefits and the challenges it poses. She emphasizes the rapid adoption of AI by bad actors and
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Podcast Episode Why Value-Based Storytelling Still Wins: Content Marketing in the Age of AI David J Ebner Episode Notes Summary In this conversation, David J Ebner discusses the current landscape of content marketing, emphasizing the overwhelming volume of content that lacks substance. He highlights the opportunity for brands to differentiate themselves by focusing on storytelling
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Podcast Episode Quiz Funnels That Actually Convert: Ditch the Content Grind and Capture Better Leads Alefiya Khoraki Episode Notes Summary In this episode, Jeffro sits down with Alefiya Khoraki, founder of Nomads Marketing, to uncover how quiz funnels can outperform traditional lead magnets and transform how businesses attract and convert clients. Alefiya shares how she
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Podcast Episode Connection Is Currency: Build a Brand That Feels Like the Fries at the Bottom of the Bag Stephen Seidel Episode Notes Summary In this conversation, Stephen Seidel, founder of the Seidel Agency, discusses the importance of building trust and authenticity in branding. He introduces the concept of ‘connection as currency’ and emphasizes the
Podcast Episode You’re Not Boring—You’re Just Invisible: How Founders Can Build a Personal Brand That Opens Doors Jess Jensen Episode Notes Summary In this episode, Jess Jensen discusses the critical importance of establishing a digital presence for executives and business owners. She emphasizes that being invisible online is a significant risk and provides a roadmap
Podcast Episode The CFO Secret: Why Most Service Businesses Fail to Scale Past $5M Matt Putra Episode Notes Summary In this conversation, Matt Putra, a fractional CFO, discusses the critical importance of financial clarity for service businesses aiming to scale. He highlights common financial blind spots, the significance of scorecards, and the balance between investing
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Podcast Episode From $0 to $40M: How Randy Warner Uses Automation to Scale Home Service Businesses Randy Warner Episode Notes Summary In this conversation, Randy Warner, founder and CEO of Adhesion Co., shares his journey of scaling a business from zero to $40 million in under ten years. He discusses the importance of effective lead
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